Source：coutumes.com ↗ Checked 2026.11.01
Editor's note
What this site does
A Paris men's jewellery label that lines up free returns, free shipping, a warranty and instalments in one band, and keeps a way into its Marais boutique inside the shop.
Conversion
Notes
What you see
The first screen is two photographs from the new "Jours ouvrés" collection with the collection name set large in yellow. Below it come four entry points — bracelets, necklaces, rings and pendants — then two panels for the boutique and the brand story.
A single band then lists four reassurances: free returns within 30 days, free shipping over €150, a two-year warranty and payment in three instalments with Alma. The boutique page gives the address on rue des Francs Bourgeois, opening hours for each day and a directions button, and says the shop is a place to try pieces on and put them together.
What to take from it
Jewellery is not a casual purchase, so the questions about returns, delivery and what happens if something breaks come early. Answering them on the home page, in a few words each, saves people from hunting through policy pages.
Keeping the first choice to four product types, and giving the shop its own panel next to the brand story, makes the online store a way into the boutique rather than a replacement for it.
Typography
Typefaces
| Element | Desktop size / weight | Desktop line height | Mobile size / weight |
|---|---|---|---|
| h1 | 16px / 400 | 1.50 | 16px / 400 |
| h2 | 35px / 400 | 1.05 | 28px / 400 |
| Body (p) | 11px / 400 | 1.27 | 11px / 400 |
| Button | 16px / 400 | 1.50 | 18px / 400 |
Measured values (desktop 1440px, mobile 375px, 2026.11.01). The most frequent setting for each element is shown. Sites that use h1 for a logo or small label will show a small h1.
Download
Download the wireframe
This structure, as a wireframe you can edit in Figma
The page structure above, rebuilt from DevNJ's wireframe parts. It contains none of the original site's copy, images or code.
Using it in Figma
- Download the SVG.
- Drag and drop the file onto a Figma canvas.
- It opens with one layer group per section — start by reordering sections or replacing the copy.
Text comes in as text layers (set in Noto Sans JP).
Screenshots are shown at reduced size as quotations supporting the commentary. All rights in the design, copy and images belong to Coutumes and their respective owners. The wireframes are not copies of the original site; they rebuild its structure from DevNJ's parts. Owners or designers who would like this entry removed or corrected can contact us; we respond within two business days. Featured on: Awwwards — Honorable Mention
