Source：alpineguides.co.nz ↗ Checked 2026.10.24
Editor's note
What this site does
A New Zealand mountain guiding company that opens with its founding year, guest numbers and qualifications, and offers a quiz to help beginners pick a course.
Conversion
Notes
What you see
The first screen is a video of guides and guests getting ready on a glacier, with one line: "Expert Mountain Adventures Since 1966". Directly below come the numbers — 60+ years guiding in Aoraki, 47,000+ guests guided safely, 15,000,000+ vertical metres climbed — and a note that the guides hold NZMGA/IFMGA qualifications.
Then five featured trips, a map of New Zealand where you tap a region to see its trips, and Google reviews (4.9 from 150). The navigation leads to a short quiz that suggests one of four main mountaineering courses, a gear guide, an FAQ, gift vouchers and a webcam. Each trip page lists level, guide ratio, duration, season and price (NZ$995 for the Tasman Glacier heli-hike) next to a "Book now" button. The footer gives phone, WhatsApp and email, with reservation hours of 8:30 am to 5 pm, seven days.
What to take from it
When people are trusting you with their safety, the first question is "can I trust them?", not "does it look good?". A founding year, a guest count and a qualification answer it before anyone reads a word of sales copy.
The quiz is the other lesson. Beginners stall at "which course is right for me?" — a few questions that point to one option keep them moving toward a booking instead of an email.
Typography
Typefaces
| Element | Desktop size / weight | Desktop line height | Mobile size / weight |
|---|---|---|---|
| h1 | 112px / 800 | 0.90 | 48px / 700 |
| h2 | 48px / 600 | 0.90 | 29px / 600 |
| h3 | 14px / 200 | 1.20 | 16px / 200 |
| Body (p) | 22px / 200 | 1.25 | 22px / 200 |
| Button | 16px / 600 | 1.38 | 16px / 600 |
Measured values (desktop 1440px, mobile 375px, 2026.10.24). The most frequent setting for each element is shown. Sites that use h1 for a logo or small label will show a small h1.
Download
Download the wireframe
This structure, as a wireframe you can edit in Figma
The page structure above, rebuilt from DevNJ's wireframe parts. It contains none of the original site's copy, images or code.
Using it in Figma
- Download the SVG.
- Drag and drop the file onto a Figma canvas.
- It opens with one layer group per section — start by reordering sections or replacing the copy.
Text comes in as text layers (set in Noto Sans JP).
Screenshots are shown at reduced size as quotations supporting the commentary. All rights in the design, copy and images belong to Alpine Guides and their respective owners. The wireframes are not copies of the original site; they rebuild its structure from DevNJ's parts. Owners or designers who would like this entry removed or corrected can contact us; we respond within two business days. Featured on: Awwwards — Honorable Mention
