siteInspire ·Australia ·Picked 2026.10.18
SIHA
Skincare e-commerce (multi-brand) website design reference — E-commerce・Search by concern・Ingredient glossary・Book a consult
Source：siha.com.au ↗ Checked 2026.10.18
Editor's note
What this site does
A skincare retailer that has you search by skin concern and by ingredient rather than by product.
Conversion
Notes
What you see
The headline is "A considered edit of skincare brands from Australia and New Zealand." The value on offer is not an own-brand range but the act of selecting, stated outright.
Shop splits three ways: Skin Concern (Acne, Ageing, Dry Skin, Oily Skin, Pigmentation, Sensitive, Sun Damage), Product Types, and Brands. Alongside them the navigation carries an INGREDIENTS GLOSSARY and Book a Consult.
What to take from it
A multi-brand retailer leading with how it chose rather than what it chose. The same structure fits any business selling what it does not make — agencies, distributors, resellers.
Searching by concern also sits well with search traffic, since those concerns become the page structure directly. And for a high-value product, giving a consultation booking the same weight as the shop is worth noting.
Typography
Typefaces
| Element | Desktop size / weight | Desktop line height | Mobile size / weight |
|---|---|---|---|
| h1 | 24px / 400 | 1.20 | 20px / 400 |
| h2 | 11px / 400 | 1.10 | 11px / 400 |
| h3 | 10px / 300 | 1.10 | 10px / 300 |
| Body (p) | 12px / 400 | 1.25 | 11px / 400 |
| Button | 13px / 500 | 1.10 | 11px / 400 |
Measured values (desktop 1440px, mobile 375px, 2026.10.18). The most frequent setting for each element is shown. Sites that use h1 for a logo or small label will show a small h1.
Download
Download the wireframe
This structure, as a wireframe you can edit in Figma
The page structure above, rebuilt from DevNJ's wireframe parts. It contains none of the original site's copy, images or code.
Using it in Figma
- Download the SVG.
- Drag and drop the file onto a Figma canvas.
- It opens with one layer group per section — start by reordering sections or replacing the copy.
Text comes in as text layers (set in Noto Sans JP).
Screenshots are shown at reduced size as quotations supporting the commentary. All rights in the design, copy and images belong to SIHA and their respective owners. The wireframes are not copies of the original site; they rebuild its structure from DevNJ's parts. Owners or designers who would like this entry removed or corrected can contact us; we respond within two business days. Featured on: siteInspire
