siteInspire ·United States ·Picked 2026.10.18
Oath Biome
Biotech (soil microbiome) website design reference — Editorial・Video・Problem first・Minimal
Source：oathbiome.com ↗ Checked 2026.10.18
Editor's note
What this site does
One sentence — "Life depends on soil." — and two videos, with the problem shown before any of the science.
Conversion
Notes
What you see
The first screen is one line — "Life depends on soil." — and two full-screen videos: The Importance of Soil (2:20) and The Science of Oath Biome (3:37). Nothing else.
The company's own technology arrives after that, framed through food security, water and climate. The navigation has four items: Science & Innovation, Environments, Oath Africa, and Media & Research. Product names are kept out of the foreground.
What to take from it
The order is problem, then technology, then company. Run the other way round — company, technology, applications — and readers leave before they reach the part that tells them which problem is being solved.
Printing the running time of each video (2:20, 3:37) is a small thing that works. People press play more readily when they know in advance what it will cost them.
Typography
Typefaces
| Element | Desktop size / weight | Desktop line height | Mobile size / weight |
|---|---|---|---|
| h2 | 70px / 300 | 1.00 | 40px / 300 |
| h3 | 70px / 300 | 1.00 | 40px / 300 |
| Body (p) | 27px / 300 | 1.30 | 27px / 300 |
| Button | 15px / 400 | 1.38 | 15px / 400 |
Measured values (desktop 1440px, mobile 375px, 2026.10.18). The most frequent setting for each element is shown. Sites that use h1 for a logo or small label will show a small h1.
Download
Download the wireframe
This structure, as a wireframe you can edit in Figma
The page structure above, rebuilt from DevNJ's wireframe parts. It contains none of the original site's copy, images or code.
Using it in Figma
- Download the SVG.
- Drag and drop the file onto a Figma canvas.
- It opens with one layer group per section — start by reordering sections or replacing the copy.
Text comes in as text layers (set in Noto Sans JP).
Screenshots are shown at reduced size as quotations supporting the commentary. All rights in the design, copy and images belong to Oath Biome and their respective owners. The wireframes are not copies of the original site; they rebuild its structure from DevNJ's parts. Owners or designers who would like this entry removed or corrected can contact us; we respond within two business days. Featured on: siteInspire
