Land-book ·Picked 2026.10.18
Fernand
Customer support SaaS website design reference — SaaS・Free as the pitch・Named users・Gradient
Source：getfernand.com ↗ Checked 2026.10.18
Editor's note
What this site does
A support platform that puts "free" in the headline and names the founders who use it, company and all.
Conversion
Notes
What you see
The headline is "The free customer support platform for SaaS teams". Price is not a separate section; free is inside the headline itself.
Four ways in sit below it: Start for free, Book a demo, Install with AI, and Watch a 2 minute demo. Then comes "Trusted by hundreds of modern founders like you", where users appear by name and by the product they run — Jack Friks from Post Bridge, among others. The page runs to fifteen sections, alternating between features and testimonials.
What to take from it
Testimonials are attributed to a person and what that person actually does, not to an anonymous job title at an unnamed company. A reader can judge for themselves whether this is someone like them, which an anonymous quote never allows.
Making the two-minute demo video its own entry point is worth copying as well. It catches the people who are not ready to book a call or fill in a form.
Typography
Typefaces
| Element | Desktop size / weight | Desktop line height | Mobile size / weight |
|---|---|---|---|
| h1 | 38px / 400 | 1.26 | 26px / 400 |
| h2 | 30px / 400 | 1.27 | 26px / 400 |
| h3 | 18px / 400 | 1.67 | 16px / 400 |
| Body (p) | 14px / 400 | 1.57 | 14px / 400 |
| Button | 13px / 500 | 1.15 | 13px / 500 |
Measured values (desktop 1440px, mobile 375px, 2026.10.18). The most frequent setting for each element is shown. Sites that use h1 for a logo or small label will show a small h1.
Download
Download the wireframe
This structure, as a wireframe you can edit in Figma
The page structure above, rebuilt from DevNJ's wireframe parts. It contains none of the original site's copy, images or code.
Using it in Figma
- Download the SVG.
- Drag and drop the file onto a Figma canvas.
- It opens with one layer group per section — start by reordering sections or replacing the copy.
Text comes in as text layers (set in Noto Sans JP).
Screenshots are shown at reduced size as quotations supporting the commentary. All rights in the design, copy and images belong to Fernand and their respective owners. The wireframes are not copies of the original site; they rebuild its structure from DevNJ's parts. Owners or designers who would like this entry removed or corrected can contact us; we respond within two business days. Featured on: Land-book
