One Manor Place

What you see

The first screen reads "Neighbourhood Dental Practice located in the heart of Stoneybatter", with a short line about comprehensive care, a Book today button and the practice name set very large. A portrait of a smiling patient fills the right half. The navigation appears once you scroll past this screen and then stays fixed.

Further down: a line about the recently refurbished practice, the dentist's background (Trinity College Dublin; before that, a golf professional), an approach that starts with prevention and mentions the PRSI scheme for check-ups and cleaning, and a welcome for nervous patients and children. "Meet the Team" shows the principal dentist, the hygienist and the dental nurse with photos and job titles. Eleven services open as an accordion, children's dentistry gets its own illustrated block, and two patient quotes run large. The footer gives email, phone, address with Eircode and opening hours for every day of the week. The booking buttons lead to an external booking system.

What to take from it

People choose a dentist close to home, so naming the neighbourhood in the very first line says "this is near you" before the practice name does.

Showing the whole team, not only the dentist, tells a first-time patient who they will actually meet. And the booking button returns after the services and after the children's section — wherever someone has just read enough to decide.