Source：jakobsencopenhagen.com ↗ Checked 2026.10.21
Editor's note
What this site does
A Danish upholstered-furniture maker that sells through retailers, so every product page ends in “find a retailer” and “download the product sheet”.
Conversion
Notes
What you see
A full-screen moving image of fabric with the name and "EST. 1975", and nothing else. There is no shopping cart: the navigation is products, retailers, stories, about and contact.
Each product page lists seven dimensions, notes more than 200 fabrics and leathers and eight leg options, and offers two buttons: "Find retailers" and "Download product sheet". The retailers page lists stockists country by country with addresses and website links. The contact page splits enquiries into becoming a retail partner, product questions, and press, and gives phone hours of Monday to Friday, 10:00–14:00 CET.
What to take from it
A maker that does not sell online still needs every page to lead somewhere. Here customers are sent to a shop where they can sit on the sofa, and designers and dealers to a spec sheet.
Listing stockists by region, and giving trade partners their own address, turns a catalogue site into the start of a sale.
Typography
Typefaces
| Element | Desktop size / weight | Desktop line height | Mobile size / weight |
|---|---|---|---|
| h1 | 16px / 400 | 1.30 | 16px / 400 |
| h2 | 16px / 400 | 1.30 | 16px / 400 |
| Body (p) | 16px / 400 | 1.30 | 16px / 400 |
Measured values (desktop 1440px, mobile 375px, 2026.10.21). The most frequent setting for each element is shown. Sites that use h1 for a logo or small label will show a small h1.
Download
Download the wireframe
This structure, as a wireframe you can edit in Figma
The page structure above, rebuilt from DevNJ's wireframe parts. It contains none of the original site's copy, images or code.
Using it in Figma
- Download the SVG.
- Drag and drop the file onto a Figma canvas.
- It opens with one layer group per section — start by reordering sections or replacing the copy.
Text comes in as text layers (set in Noto Sans JP).
Screenshots are shown at reduced size as quotations supporting the commentary. All rights in the design, copy and images belong to Jakobsen Copenhagen and their respective owners. The wireframes are not copies of the original site; they rebuild its structure from DevNJ's parts. Owners or designers who would like this entry removed or corrected can contact us; we respond within two business days. Featured on: siteInspire
