Source：dianasseafood.com ↗ Checked 2026.10.24
Editor's note
What this site does
A family-run Toronto seafood producer that leads with its founding year and gathers every way to buy — its own shop, grocers and wholesale — in one place.
Conversion
Notes
What you see
The name in big blue capitals, then an orange serif headline — "High-quality, easy to prepare meals that celebrate the joy of seafood" — and a See products button. A band reading "Mother of seafood since 1979" scrolls across the page twice.
Below: a Canadian, family-run company; four promises (responsibly sourced, no fillers, high standards, flavour); and eight products in a carousel, from salmon skewers to lobster bisque. "Where to find us" brings it together — the original shop in Scarborough and a counter at Eataly Toronto with opening hours and map links, packaged goods at grocers across Canada and the US, and wholesale accounts for restaurants and retailers. On desktop, an orange Contact Wholesale button stays in the header and opens an email with the subject already filled in.
What to take from it
Most producers sell to more than one kind of customer. Laying out every way to buy in one section lets each visitor find their own answer without asking.
Keeping the wholesale button in the header means a cheerful consumer site never loses the trade buyer. And a founding year repeated in a moving band does more for trust than a paragraph of history.
Typography
Typefaces
| Element | Desktop size / weight | Desktop line height | Mobile size / weight |
|---|---|---|---|
| Body (p) | 18px / 400 | 1.15 | 16px / 400 |
Measured values (desktop 1440px, mobile 375px, 2026.10.24). The most frequent setting for each element is shown. Sites that use h1 for a logo or small label will show a small h1.
Download
Download the wireframe
This structure, as a wireframe you can edit in Figma
The page structure above, rebuilt from DevNJ's wireframe parts. It contains none of the original site's copy, images or code.
Using it in Figma
- Download the SVG.
- Drag and drop the file onto a Figma canvas.
- It opens with one layer group per section — start by reordering sections or replacing the copy.
Text comes in as text layers (set in Noto Sans JP).
Screenshots are shown at reduced size as quotations supporting the commentary. All rights in the design, copy and images belong to Diana's Seafood and their respective owners. The wireframes are not copies of the original site; they rebuild its structure from DevNJ's parts. Owners or designers who would like this entry removed or corrected can contact us; we respond within two business days. Featured on: siteInspire
