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Awwwards ·Netherlands (Bussum) ·Picked 2026.10.18

De Groene Afslag

Restaurant, hotel and meeting venue website design reference — Restaurant・Mixed-use venue・Playful logo・Events

De Groene Afslag homepage (desktop)
Desktop (1440px)
De Groene Afslag homepage (mobile)
Mobile (375px)

Editor's note

What this site does

A Dutch venue that shows its restaurant, hotel, meeting rooms, school and workshop in one repeated pattern: photo, one line, one button.

Conversion

Notes

What you see

The first screen is a photo of the building with the logo set on top of it — some letters flipped upside down, some boxed in colour blocks. The opening line calls the place the "Veranderhuis" (house of change) of the Netherlands: meeting rooms, restaurant, hotel, programming, a workshop for the new economy and a school.

The five businesses then follow one after another in the same pattern: a photo, a one-line tagline and a button. The button copy changes each time — "Kom het proeven" (come and taste it) for the restaurant, "Waar blijf jij dromen?" (where will you dream?) for the hotel, "Bekijk de ruimtes" (see the rooms) for the meeting spaces. An "Agenda" button for upcoming events stays fixed in the header.

What to take from it

When one site has to carry several businesses, giving each its own look makes the page harder to scan. Keeping one pattern and letting only the words change lets readers pick out the part that concerns them.

Button copy is the other lesson: "Read more" five times says nothing, while a line written for each business doubles as its introduction. One caveat — the cookie banner only offers "Allow all" and "Customise" up front; a visible "Reject" belongs on the first screen, especially in Europe.

Typography

Typefaces

Element Desktop size / weight Desktop line height Mobile size / weight
h1 40px / 400 1.20 24px / 400
h2 72px / 400 1.00 40px / 400
h3 24px / 400 1.00 18px / 400
Body (p) 14px / 400 1.40 14px / 400
Button 15px / 700 1.50 15px / 700

Measured values (desktop 1440px, mobile 375px, 2026.10.18). The most frequent setting for each element is shown. Sites that use h1 for a logo or small label will show a small h1.

Download

Download the wireframe

This structure, as a wireframe you can edit in Figma

The page structure above, rebuilt from DevNJ's wireframe parts. It contains none of the original site's copy, images or code.

De Groene Afslag wireframe built from DevNJ parts (desktop)
Desktop (1440px)
De Groene Afslag wireframe (mobile)
Mobile (375px)

Using it in Figma

  1. Download the SVG.
  2. Drag and drop the file onto a Figma canvas.
  3. It opens with one layer group per section — start by reordering sections or replacing the copy.

Text comes in as text layers (set in Noto Sans JP).

Screenshots are shown at reduced size as quotations supporting the commentary. All rights in the design, copy and images belong to De Groene Afslag and their respective owners. The wireframes are not copies of the original site; they rebuild its structure from DevNJ's parts. Owners or designers who would like this entry removed or corrected can contact us; we respond within two business days. Featured on: Awwwards — Honorable Mention

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