Httpster ·Italy and Slovenia (regions represented) ·Picked 2026.10.18
Benvenusa Italian Wines
Wine import and distribution website design reference — All caps・Browse by region・Stated criteria・Wine
Source：benvenusa.com ↗ Checked 2026.10.18
Editor's note
What this site does
An importer that states its selection criteria — under ten hectares, hand-harvested — before it shows a single producer.
Conversion
Notes
What you see
The first thing on the page is neither a product nor the company, but the criteria. Every producer, it says, farms under ten hectares, harvests by hand, and is seriously trying to make wine that means something. Only then do the regions appear: Friuli-Venezia Giulia, Piedmont, Sardinia, Sicily, Slovenia and Tuscany.
The heading reads "A HISTORY OF THE FUTURE". Each producer gets a one-line descriptor alongside the name — CANTINA MAUGERI — THE GREAT WHITES OF ETNA, for instance. There are two paths through the site: PRODUCERS and DISTRIBUTORS.
What to take from it
The more a distributor carries, the stronger the pull to claim it carries everything. This site does the opposite and decides first what it will not stock. A short list then comes with a reason to choose it.
Splitting the site into a producer path and a trade path is practical too. A B2B site has more than one kind of reader, and separating the entry points by who someone is raises the quality of the enquiries that arrive.
Typography
Typefaces
| Element | Desktop size / weight | Desktop line height | Mobile size / weight |
|---|---|---|---|
| h1 | 77px / 400 | 1.00 | 34px / 400 |
Measured values (desktop 1440px, mobile 375px, 2026.10.18). The most frequent setting for each element is shown. Sites that use h1 for a logo or small label will show a small h1.
Download
Download the wireframe
This structure, as a wireframe you can edit in Figma
The page structure above, rebuilt from DevNJ's wireframe parts. It contains none of the original site's copy, images or code.
Using it in Figma
- Download the SVG.
- Drag and drop the file onto a Figma canvas.
- It opens with one layer group per section — start by reordering sections or replacing the copy.
Text comes in as text layers (set in Noto Sans JP).
Screenshots are shown at reduced size as quotations supporting the commentary. All rights in the design, copy and images belong to Benvenusa Italian Wines and their respective owners. The wireframes are not copies of the original site; they rebuild its structure from DevNJ's parts. Owners or designers who would like this entry removed or corrected can contact us; we respond within two business days. Featured on: Httpster
