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Where to buy Japanese and Asian food in the Netherlands (2026 guide)

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Where to buy Japanese and Asian food in the Netherlands (2026 guide)

Soy sauce and rice are easy. Miso, mirin and dashi are where a Japanese-style kitchen in the Netherlands starts to get hard. Searches then turn up a confusing mix of words: toko, Asian supermarket, Japanese grocer, online shop. Which one do you actually need?

This guide is organised by product, not by shop name: which items to look for where, how to find shops in your city, what online shops offer, and what the rules say about bringing food from outside the EU. It is written for anyone who cooks Japanese food in the Netherlands, whatever their background. Price comparisons between supermarket chains are in a separate article, Jumbo vs Albert Heijn.

Checked on 3 November 2026. Shop details, shipping terms and import rules below come from each organisation's own website on that date. Shops change opening hours and prices, so check before you travel or order.

What you want to know The short answer
Where to buy Four routes, chosen by product
Shops confirmed on their own sites Wah Nam Hong, YamaFoodShop, Amazing Oriental
Free-shipping thresholds €35 at Wah Nam Hong, €60 at YamaFoodShop
How much dearer than Japan No figure given; no sourced like-for-like prices
Bringing food from outside the EU (for example Japan) No meat or dairy; ask Douane about plant products

1. The four routes compared

Regular supermarkets

Chains such as Albert Heijn and Jumbo often have an international aisle with soy sauce, sushi ingredients and instant noodles. What is on the shelf depends on the branch and the season, so search the chain's website for the product name before you go.

Asian grocers (toko)

Toko is the Indonesian word for shop. In the Netherlands it usually means an Asian grocery store, often Chinese, Indonesian, Thai or Korean. They stock a wide range of rice, noodles, sauces, dried goods and frozen food. Japanese products are only part of the range.

Japanese grocers

These focus on Japanese food and are found mostly around the larger cities. They are the best place for mirin, dashi and Japanese miso, and some keep limited opening hours.

Online shops

Online shops suit heavy items, bulk buying and people who live far from a specialist. Shipping terms, delivery areas and delivery times differ by shop.

Route Strength Weakness Best for
Supermarket Close by, easy Narrow Japanese range Soy sauce, rice, noodles
Toko Wide Asian range Japanese items are a part Noodles, sauces, tofu
Japanese grocer Japanese brands Few shops, set hours Mirin, dashi, miso
Online shop Delivered, bulk Shipping, waiting time Heavy or hard-to-find items

The table shows why one route rarely covers everything. A mix works better.

Start with the supermarket, then a toko, then a Japanese grocer, and finally an online shop. 1. Shop nearby 2. Toko Asian range 3. Japanese specialist 4. Online bulk order
Figure 1: A suggested order for looking (our own summary; shop types as described on the shops' websites, checked 3 November 2026)

The order is a guide only. Miso and mirin may be better looked for at a specialist or online from the start.

Spotting genuinely Japanese products

Asian grocers often shelve Japanese products next to Japanese-style products from other countries. Look for the country of origin on the pack (Product of Japan) and the importer's details. Names and prices alone do not tell you what is inside.

2. What to buy where

This is the core of the guide. For each product, the table gives where to look first and what to try next.

What the shops' websites showed

Shop Confirmed on its website Note
Wah Nam Hong Categories: sushi rice, miso, Japanese and Korean sauces; Itamae rice on the front page Shops plus webshop
YamaFoodShop Soy sauce, mirin, dashi, vinegar, oil, salt, sake Webshop for private and professional buyers
Amazing Oriental Instant noodles, spices, sauces, sushi supplies, wasabi Country of origin not stated on the pages checked

Wah Nam Hong listed sushi rice, miso and Japanese and Korean sauces in its webshop categories, with Itamae rice on the front page. YamaFoodShop listed seasonings, oils, vinegars, dressings, drinks, stocks and soups, and soy sauce, including a hon-mirin product. Amazing Oriental advertises Asian A-brands including instant noodles, sauces, sushi supplies and wasabi, without saying which are Japanese.

By product

Product Look first If not found Note
Rice (short grain) Supermarket, toko Japanese grocer, online Check origin and variety
Soy sauce Supermarket, toko Online More sizes online
Miso Toko, Japanese grocer Online Range varies
Mirin, cooking sake Japanese grocer, online Toko Hon-mirin is easiest online
Dashi Japanese grocer, online Toko See the import section
Seaweed, kombu Toko, Japanese grocer Online Light and long-lasting
Noodles Supermarket, toko Japanese grocer Instant noodles often in supermarkets
Tofu, natto Toko, Japanese grocer None Chilled or frozen; not for online
Snacks, drinks Toko, Japanese grocer Online Varies by shop

Everyday staples are usually close to home. The more particular the Japanese brand or ingredient, the narrower the choice of shop.

Rice

Rice sold as sushi rice is generally short grain and works as an everyday rice, but origin and variety differ between shops, and two bags with the same name can differ. On the bag, check the origin, the variety, the best-before date and the weight. Start with a small bag.

The Dutch nutrition centre notes that rice can contain arsenic and links to separate advice on its rice page. Families with young children may want to read that advice.

Soy sauce

Soy sauce is easy to find. Check the ingredient list if anyone in the household has an allergy. Prepacked food in the Netherlands must show the 14 listed allergens on the label, which includes soy and cereals containing gluten (NVWA).

Miso, mirin and dashi

Wah Nam Hong's webshop has a miso category, and YamaFoodShop listed mirin and dashi products. A hon-mirin is not the same as a mirin-style seasoning, so check the label or the product name.

Tofu and natto

These need chilling or freezing, so online shops are a poor fit. Look in the chilled and frozen aisles of a toko or a Japanese grocer.

3. Finding shops in your city

Only what was confirmed on a shop's own website is labelled as confirmed. Names from third-party lists are leads, and such lists can be out of date.

Confirmed on shop websites

City Shop What was confirmed
The Hague Wah Nam Hong A shop and a cash and carry, plus a webshop
Rotterdam Wah Nam Hong Two shops, including one in the Markthal
Amsterdam Amazing Oriental (north) Thursday late opening; a chain of 20+ branches
Utrecht Yama (company) Runs the YamaFoodShop webshop

The Amazing Oriental Amsterdam-Noord page showed hours for the weeks of 2 and 9 November: Monday to Wednesday and Friday 9:30-19:00, Thursday 9:30-21:00, Saturday 9:00-19:00, Sunday 11:00-18:00. Holiday hours change.

Shops to phone or check first

These shops could not be confirmed as open. Phone or check a map listing before you go.

City Shop What the sources say What could not be confirmed
Amstelveen Iseya A Japanese food shop; its site lists Mon-Fri 10:00-18:00, Sat 10:00-17:00, closed Sun and holidays The site has no update date, so we cannot tell if it is current. Orders appear to be by phone during opening hours or by fax from a downloadable menu; the text was garbled, so this reading is uncertain
Amstelveen Shilla Japanese and Korean supermarket and deli in the Westwijk shopping centre (Visit Amstelveen) No opening hours or date on the page
Amsterdam Atariya Foods (Japanese Delicatessen Atariya) IamExpat (updated 28 August 2026) describes a Japanese supermarket with packaged goods, bento, onigiri and wagashi The operator's own site presents it mainly as a wholesaler in Nieuw-Vennep and does not separate retail hours
Amsterdam Tjin's Toko East and Southeast Asian food, plus other regions (IamExpat) Whether it stocks Japanese items is unknown

IamExpat describes Amazing Oriental as a chain of about 25 stores. DutchReview (updated 5 June 2026) calls it the largest Asian supermarket chain, says it is the place for miso, fresh tofu and imported noodles, and says it is pricier than mainstream supermarkets with no delivery. That last point conflicts with the chain's own site, which advertises online ordering with delivery, so check the current position.

Expatica (updated 31 March 2026) says Japanese and other ethnic grocers are found in larger cities and that herbs and spices are generally cheaper there; its International Grocery Stores Directory lists shops. Xpat.nl describes a toko as an Indonesian shop and says almost all herbs and spices are sold there; it shows no update date.

Leads from third-party lists

A worldwide list of Japanese grocery stores (updated 6 March 2025) names, for the Netherlands, Amazing Oriental in several cities (including Almere, Eindhoven and Maastricht), Dun Yong in Amsterdam, Toko Nieuwe Wereld in Leiden, San Wah Foods in Arnhem and Toko Sang Lee in Den Bosch. These could not be confirmed with the shops themselves, so use them as names to search for, then check an official site or map listing.

JETRO also keeps a list of Japanese food supporter stores in the Netherlands (as of 30 June 2024). The file still would not open on a second attempt on 3 November 2026, so its contents are unchecked.

A 2019 article from DutchNews.nl describes Amazing Oriental as a mix of items from several Asian countries. It is old, so treat it as background.

Area Where to start
The Hague area Wah Nam Hong shop or webshop
Rotterdam Wah Nam Hong (two shops)
Amsterdam area Amazing Oriental; leads to phone first: Iseya and Shilla in Amstelveen, Atariya
Utrecht area YamaFoodShop (webshop)
Eindhoven, Maastricht and others Amazing Oriental's store finder
Far from all of these Online shops; the Asian aisle of a large supermarket

Even without a Japanese grocer in your town, a toko plus an online order can cover most everyday needs.

4. Ordering online

Shipping is often tied to the basket total, so one larger order beats several small ones.

Shop Free shipping Note
Wah Nam Hong From €35 Orders within the Netherlands only
YamaFoodShop From €60 Delivery countries not confirmed
Free shipping starts at 35 euros at Wah Nam Hong and 60 euros at YamaFoodShop. Wah Nam Hong €35 YamaFoodShop €60 Minimum order for free shipping
Figure 2: Minimum order for free shipping (sources: Wah Nam Hong and YamaFoodShop websites, checked 3 November 2026)

The thresholds differ by a wide margin. Households buying heavy items such as rice and large bottles of soy sauce reach them more easily.

Before you order

  1. Check the free-shipping line in the basket.
  2. Check whether the shop delivers to your country.
  3. Check best-before dates.
  4. Read the return terms for food.
  5. Work out the price per 100 g or 100 ml.

Wah Nam Hong states that webshop prices and promotions differ from those in its shops, so do not assume a shop price applies online.

Comparing prices

"How much more than Japan?" is a common question. This guide gives no percentage because a like-for-like comparison with dated, sourced prices could not be confirmed. To test it yourself:

  1. Pick the same brand and the same type.
  2. Divide each price by weight or volume to get the price per 100 g or 100 ml.
  3. Note the date and the shop.
  4. Add shipping for online orders.

For reference only, on 3 November 2026 YamaFoodShop's front page showed Ninben Shirodashi Gold (500 ml) at €6.41 and a hon-mirin at €11.50 with no size shown, so the second cannot be compared.

5. Bringing food from outside the EU (for example Japan)

Travellers

EU guidance for travellers (Your Europe, checked 3 November 2026) says you may not bring meat or dairy products from outside the EU.

Category Official guidance
Meat and dairy Not allowed
Fish and fishery products Eviscerated, up to 20 kg or one fish, whichever weighs more
Powdered infant milk, baby food, special medical foods Up to 2 kg each, in unopened proprietary packaging and needing no refrigeration
Other products without meat or milk (e.g. honey) Up to 2 kg
Fruit and vegetables Limited quantity only (no figure given)
Eggs, egg products, honey Limited quantity only; honey falls under the 2 kg category
Plants and plant products (including cut flowers) Phytosanitary certificate required
Meat and dairy are not allowed. Fish up to 20 kilos or one fish. Infant milk and similar up to 2 kilos. Other foods without meat or milk up to 2 kilos. Plants and plant products need a phytosanitary certificate. Meat, dairy Not allowed Fish 20 kg or one fish Infant milk Up to 2 kg each Other foods Up to 2 kg, no meat/milk Plants Certificate required
Figure 3: Food travellers may bring from outside the EU (source: Your Europe, checked 3 November 2026)

Undeclared meat or dairy can be confiscated and destroyed, and you may be fined or prosecuted.

Reading the rules carefully

Plants and plant products (including cut flowers) need a phytosanitary certificate confirming they are free of certain pests. The Your Europe page does not name rice, vegetables, fruit or dried seaweed, so whether they fall into this category is not clear from the page. Ask Douane before you travel.

The Your Europe page does not name items such as rice, dried noodles or miso, so it does not say how Japanese pantry goods fall into the "other products" category. If you plan to carry a lot, ask Dutch Customs (Douane) before you travel.

Dashi packs, bonito flakes, furikake and instant noodles can contain meat or fish extracts. The wording of the official pages does not draw a clear line for processed foods like these. If in doubt, leave them at home or ask Douane.

Douane's page on animal products explains that importing meat, eggs, fish and dairy from outside the EU is subject to strict requirements, and that irregularities are reported to the NVWA. The Dutch government's guidance adds that animal products generally need a health certificate from the country of origin.

Parcels from family

Food sent by post is a separate question from food in your suitcase. Our guide to customs, the €3 duty and what cannot be sent covers duties, PostNL fees, and the rules on meat and dairy.

6. Which route suits your situation

Situation Suits Why
A toko nearby Toko, topped up online Staples are on the shelf
No Japanese grocer near you Online first, toko second A bulk order reaches free shipping
Large household Rice and soy sauce in bulk online No carrying
Single, small amounts Supermarket and toko Hard to reach free shipping
Young children Shops where labels are easy to check Allergens and ingredients
No car Online, supermarket nearby Heavy items delivered

The table shows that the best mix depends on household size and distance, not on one right answer.

Newly arrived or settled

Stage Approach Why
First weeks Small sizes from nearby shops Tastes and shops not yet settled
After a few months Pick favourites, order online Easier to reach free shipping
Long term Toko for daily use, online for specials A routine is in place

Chilled and frozen

Tofu, natto and frozen noodles are best bought in a shop. The front pages of the two webshops did not show a chilled or frozen category on 3 November 2026 (not every product was checked). For items sold chilled or frozen, use a cool bag and follow the storage instructions on the pack.

7. How this differs from Japan

In Japan, Japanese ingredients are the default on every shelf. In the Netherlands they are one part of the world-food range, and access depends on the type of shop. This is a difference in conditions, not a ranking.

Point Japan Netherlands
Finding Japanese ingredients Any shop Depends on shop type
How you search Browse the shelf Pick the shop type first
Role of online shops Supporting The main route for some products
Opening days Often every day Sundays and holidays vary
Label language Japanese Dutch and English

Reading labels

Labels are mostly in Dutch or English. Allergen information is required on prepacked food (NVWA), and the NVWA page notes new rules on how allergen information is shown that apply from 1 January 2026.

Dutch Meaning
soja soy
tarwe wheat
vis fish
sesamzaad sesame
glutenbevattende granen cereals containing gluten

8. Where people go wrong

Problem Why it happens What to do
The shop was closed Hours and holidays differ Check the shop's site or a map listing
Shipping cost more than expected Free-shipping line not reached Check the basket total
Same-named rice was different Origin and variety differ Read origin and date
Meat or dairy in a suitcase Rules not known Read the official guidance first
Visiting an outdated listing Third-party lists age Confirm on an official site

9. What to do this week

  1. Search your nearest supermarket's site for soy sauce, rice and noodles.
  2. Check the opening hours and range of a nearby toko on its own site.
  3. List what is missing and see whether an online order clears the free-shipping line.
  4. If you travel to Japan, check which foods you cannot bring back.
  5. Before asking family to post food, read the parcels guide.

10. What not to do

Do not Reason
Pack food with meat or dairy Not allowed from outside the EU
Travel on a third-party list alone Shops close or move
Compare prices without sizes You will misjudge the saving
Skip the ingredient list Allergens must be checked
Ask for food by post without checking It may be returned or destroyed

11. Checklist

  • I looked at supermarkets, toko, Japanese grocers and online shops
  • I checked opening hours on each shop's own site
  • I checked the free-shipping line
  • I checked the origin and date on the rice
  • I checked allergens on the label
  • I checked no meat or dairy is in the food I carry
  • I read the parcels guide before asking for food by post

12. Summary

  • Four routes: supermarket, toko, Japanese grocer, online shop
  • Staples nearby; miso, mirin and dashi from specialists or online
  • Confirmed on their own sites: Wah Nam Hong, YamaFoodShop, Amazing Oriental (Iseya, Shilla and Atariya are leads to check first)
  • Free shipping from €35 (Wah Nam Hong) and €60 (YamaFoodShop)
  • No percentage mark-up given: sourced like-for-like prices were not available
  • No meat or dairy from outside the EU; fish and other foods have weight limits
  • For parcels, read the separate customs guide

All details are as shown on the official websites on 3 November 2026. Shops, shipping terms and rules change, so check the official sites before you shop or travel.

Sources checked

Related: customs, the €3 duty and what cannot be sent and Jumbo vs Albert Heijn.

All checked on 3 November 2026. Shops, terms and rules change, so check the official sites before you act.

FAQ

Where can I buy Japanese rice and soy sauce in the Netherlands?
Some regular supermarkets stock soy sauce and sushi-style rice, and Asian grocers (toko) and Japanese grocers carry more. Online shops fill the gaps. Ranges vary by shop, so check the shop's own website first. Details checked on 3 November 2026.
What is a toko?
Toko is the Indonesian word for shop. In the Netherlands it usually means an Asian grocery store. Most are Chinese, Indonesian, Thai or Korean, and only some stock Japanese products, so treat a toko as a broad Asian pantry rather than a Japanese specialist.
Can I bring meat or dairy products from outside the EU (for example Japan)?
No. EU guidance for travellers says meat and dairy products from outside the EU may not be brought in. Fish is allowed up to 20 kg or one fish, whichever weighs more, and other products without meat or milk, such as honey, up to 2 kg. Plants and plant products need a phytosanitary certificate, so ask Douane about rice or vegetables. Checked on 3 November 2026.
How much more expensive is Japanese food here than in Japan?
This guide gives no percentage, because a like-for-like price comparison with sources and dates could not be confirmed. Compare the same brand and size yourself by dividing each price by the weight or volume to get a price per 100 g or 100 ml.
At what order value is shipping free?
On 3 November 2026, Wah Nam Hong's website showed free shipping from €35 for orders within the Netherlands, and YamaFoodShop showed free shipping from €60. Conditions differ by shop, so check the basket before you pay.

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