Recent ·France (Paris) ·Picked 2026.10.18
Bécane Paris
Apparel e-commerce website design reference — E-commerce・All caps・Counted navigation・Brand statement
Source：becaneparis.com ↗ Checked 2026.10.18
Editor's note
What this site does
An apparel store that puts a number next to every nav item, so the size of the site is visible before you click.
Conversion
Notes
What you see
Almost everything is set in capitals. The opening line is "BORN ON THE ROAD, MADE FOR THE CITY.", followed by a statement that the brand is technical, protective and unapologetically feminine.
COLLECTION, STORIES and CART each carry a number, so how much there is, and what is already in the basket, stays visible at all times. The store runs on Shopify with a Next.js front end.
What to take from it
Counts in the navigation let people decide whether a section is worth opening before they click it. Even a small brand with few products gains more by showing the number than by hiding it.
The brand statement sits at the top of the copy rather than being treated as decoration. Once a single sentence has settled what the clothes are for, every page after it needs less explaining.
Typography
Typefaces
| Element | Desktop size / weight | Desktop line height | Mobile size / weight |
|---|---|---|---|
| h1 | 30px / 700 | 1.00 | 20px / 700 |
| h2 | 8px / 400 | 1.10 | 10px / 400 |
| Body (p) | 10px / 400 | 1.30 | 12px / 400 |
| Button | 8px / 400 | 1.10 | 10px / 400 |
Measured values (desktop 1440px, mobile 375px, 2026.10.18). The most frequent setting for each element is shown. Sites that use h1 for a logo or small label will show a small h1.
Download
Download the wireframe
This structure, as a wireframe you can edit in Figma
The page structure above, rebuilt from DevNJ's wireframe parts. It contains none of the original site's copy, images or code.
Using it in Figma
- Download the SVG.
- Drag and drop the file onto a Figma canvas.
- It opens with one layer group per section — start by reordering sections or replacing the copy.
Text comes in as text layers (set in Noto Sans JP).
Screenshots are shown at reduced size as quotations supporting the commentary. All rights in the design, copy and images belong to Bécane Paris and their respective owners. The wireframes are not copies of the original site; they rebuild its structure from DevNJ's parts. Owners or designers who would like this entry removed or corrected can contact us; we respond within two business days. Featured on: Recent
